Privacy Policy

Effective Date: June 2021

Introduction.

Welcome to https://www.therowcolumbia.com (the “Website”), a service of The Row at the Stadium (“we”, “us” or “our”). When you use our Website to browse available rentals and connect with apartment communities, you may provide us with your data, and we have a responsibility to respect your privacy. This Privacy Policy explains what information we collect, how we use it, and who we share it with, along with any rights and choices you may have with respect to your information. This Privacy Policy, together with our Terms of Use, forms an integral and binding part of our relationship 1 with you. By using our Website, you agree to the terms of this Privacy Policy and the Terms of Use. If you object to our data collection practices or any of the provisions in 2 this Privacy Policy, your choice is to stop using our Website.

Updates and Effective Date.

From time to time, we may update this policy to reflect changes in the function of the website or changes in our technology and use of data. If we make a change to this Privacy Policy that materially reduces your rights or significantly changes the way we use or share your data, we will notify you via a banner or similar display on our website. If you object to any of the changes we make, your choice is to stop using our Website. By continuing to use this website and following our posting of such changes, you agree to our Privacy Policy as modified.

Types of Information Collected.

Information You Provide

This Website is a service we provide to help bring us together with prospective residents and to provide certain services, such as online rent payment and maintenance request portals, to our current residents.

Contacting Our Community

Our Website gives you the information you need to contact the apartment community that interests you, whether by submission of an online inquiry form or leasing application, by telephone, by email or by visiting in person. If you choose to email or call us, we will collect your phone number or email address, as well as other information you provide in communicating with us, such as the date and time of the call or email, your name, and other personally identifiable information. Please see “Communication Preferences” below for information regarding your choices with respect to calls, texts and emails.

Property Search

As you identify one or more units that you are interested in, you may have the opportunity to submit an inquiry form or lease application for each such unit. These forms require you to provide certain information to enable us to contact you or review your eligibility for leasing on of our properties, which information may include, but is not limited to, first and last name, email address, telephone number, driver’s license or identification number, Social Security Number, income, employer, current and former address(es), birthday, and credit/debit card or other financial account information.

Residents

Our Website may offer certain services to current residents, including online rent payment and a method by which to submit and review the status of maintenance requests. These services may require you to submit certain information, including, without limitation, first and last name, unit address or other property identifier, credit/ debit card or other financial account information, telephone number and email address.

Website Registration

To obtain access to certain services, such as any rent payment portal, you may be given an opportunity to register with this Website. As part of the registration process, you may be asked to provide certain information, such as first and last name, email address, and telephone number, as well as a username and password.

Automatic Collection

In addition to information you provide to us, we may collect certain information automatically as you browse or use our Website.

Activity Information

We collect information about how you use our Website, which may include things like your property search history, units you view, what you’ve clicked on and other uses of our Website.

Device Information

Like other websites, we collect data about the browsers and devices you use to access our Website. The data we collect includes browser or device model and settings, operating system, and unique identifiers. We may also collect data about how your browsers and devices interact with our Website and services, including IP address, system activity, and the date, time and URL of the site you visited before our Website.

Cookies and Other Tracking Tech

We may use various tools (including tags, cookies, tracking pixels, web beacons and other similar technologies) to gather information about how you view and use our Website and to enhance your experience with our services. For example, many of our web pages use cookies to help us understand site usage, improve the content and offerings on our websites and apps, or personalize your experience. The use of cookies helps us serve you better by understanding what you’re interested in, tracking trends, measuring the effectiveness of ads, saving your preferences, and storing information you may want to retrieve on a regular basis, such as your saved login information. We also allow specific, approved partners to collect data from your browser or device for advertising and measurement purposes using their own cookies or similar tools. In addition to using cookies and related technologies as described above, we may use Google Analytics to help us understand how our customers use our Website. Please see “Privacy Choices” for information regarding how you can adjust your cookie settings and opt-out of Google Analytics.

Use of Information.

Providing & Improving Our Services

We use your information to provide our Website and our services to you, such as reviewing and processing your lease application or responding to your request for more information about a property, and to improve our services and develop new ones. For example, we track how you use our Website and use that information to troubleshoot issues and adjust things to improve your experience.

Other Uses

We also use your data to detect, investigate, and prevent fraudulent transactions and other illegal activities, to enforce our Terms of Use and other agreements with you, and 3 to protect the rights and property of our business, our customers, and others.

Sharing Your Information.

Service Providers & Business Partners

We may partner with servicer providers and other third parties to help operate our Website or provide our services, and we may need to give them access to certain information to provide our and their services. For example, the information you submit in connection with paying your rent online may be shared with a third party payment processor. We allow such third parties to use the information only to perform the service we have asked them to perform and only share information as needed to provide such services.

Legal & Compliance Transfers

When we need to share data to satisfy a legal or regulatory requirement, including responding to a subpoena or other lawful government request for data, we will share information only as necessary to comply with that requirement. We’ll endeavor to tell you before sharing your information in these situations, unless we’re prohibited from doing so. We may also share information if needed to enforce our legal rights, detect or prevent fraud or security concerns, or protect public safety.

If we are involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of its assets, personal information held by us about our services users may be among the assets transferred. In addition, we may disclose personal information for the purpose of evaluating and/or performing the proposed transaction (including in connection with any bankruptcy, liquidation or similar proceedings).

Public and De-Identified Data

We may disclose or share any publicly-available information or aggregated and/or de- identified information without restriction.

Privacy Choices.

Cookie Preferences

You can disable cookies by adjusting the settings on your browser. However, if you choose to disable some or all cookies, some parts of our Website may no longer work.

Google Analytics

You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Communication Preferences

If you choose to call or email us, or provide your phone number or email address, we will use your email or phone number to respond to your inquiry and to otherwise communicate with you for informational and marketing purposes. If you would like to unsubscribe or opt-out of such communications, please contact us at the information provided in the “Contact Us” section below.

Data Security.

We have in place what we believe to be reasonable physical, electronic and managerial procedures to safeguard and help prevent unauthorized access of, maintain data security for and correctly use the personal information you have provided or that we otherwise collect through our Website. However, while such efforts are intended to ensure the confidentiality of your personal information available to us as a result of your use of the services, we cannot and do not warrant or guarantee the absolute safety and security of your personal information.

Children’s Privacy.

Our services and our Website are not intended for (and we do not knowingly collect data from or about) minors under the age of 13. This Website is directed to individuals who are permitted to share their personal information without parental consent. If you believe we might have information from a child under the age of 13, please contact us as directed below in the “Contact Us” section.

California Do Not Track Notice.

Certain websites and other technology can track their users over time to, for instance, provide targeted advertising. Do Not Track ("DNT") mechanisms allow Internet users to control, and where desired, prevent, the tracking of their online activities across such websites and technology. Currently, various Internet browsers offer a DNT option that sends signals to websites visited by the browser about the users DNT preference - you can usually access your browser's DNT option in your browser's preferences. Specifically, as DNT relates to your use of our Website, we currently do not have the capability to recognize or respond to web browser Do Not Track signals and other similar mechanisms.

Links to Other Sites.

For your convenience, we may make available a variety of links to other websites that we don't operate where you can obtain related products and services, including but not limited, to credit and background screening, rent and deposit payments, warranties, utilities and other services. Although we encourage you to consult such websites, we cannot guarantee the prices, terms, quality, reliability or performance of the products or services provided by these third-party vendors. We are not responsible for the products or services these vendors provide, and when you visit such websites or services, this Privacy Policy does not apply to personal information and other data collected by the third party. You should consult, read and understand the privacy notices of such third parties before choosing to provide personal information on any such websites or services.

Accessibility.

We take commercially reasonable efforts to ensure that this Website is accessible to all people. This Website has been designed to meet the requirements of applicable content accessibility guidelines, including the Web Content Accessibility Guidelines (WCAG) 2.0, Level AA.

Contact Us.

If you have any questions about this Privacy Policy or our privacy practices, please email us at info@tpco.com, call us at 919-870-5080, or reach us by mail at 1700 Hillsborough Street Raleigh, NC 27605.